Back Market campaign highlights device checks, returns and warranty

Back Market announced a new advertising campaign on July 16 built around founder Thibaud Hug de Larauze and his mother. The company said it would launch in New York that month before a wider August rollout including the US and several European markets. Its stated goal was to address doubt about refurbished-device quality. This was a marketing launch, not a stated change to the programme’s terms.

The release repeats Back Market’s existing claims: devices undergo a multi-point grading and quality process, including up to a 100-point inspection, while the marketplace offers 30-day free returns and a 12-month warranty as standard. It also reports a defect-free delivery rate above 96%, up from 85% in 2018. Those figures come from Back Market. For a buyer, the useful step is to separate an ad’s promise from the specific seller and grade shown on a product page. That is our interpretation; the announcement does not evaluate any individual device.

The press release does not define its defect-free measure or explain how the inspection differs across device categories and sellers. It gives no item-level price or condition details. Before buying, read the warranty, returns and grade wording on the current listing rather than treating the campaign as proof of any particular phone’s condition.